I have spent the past 10 years working in the action sports and consumer packaged goods industry, beginning my career at Boardriders (Quiksilver, ROXY, and DC Shoes) before transitioning to the startup world with Machu Picchu Energy, an organic Yerba Mate company.

My passion for action sports started at a young age. While competing on my high school surf team, I heard Bob McKnight say, “Not everyone makes the tour, but you can surf at lunch.” Inspired, I reached out for an informational interview, which led to an internship my freshman year of college. That opportunity quickly evolved into freelancing, and before I even graduated, I was offered a full-time position at Boardriders.

During my seven years at Boardriders, I held multiple roles within the marketing department, leading initiatives in social media strategy, community engagement, influencer & loyalty programs, digital and content marketing, event planning, photoshoot production, cross-functional collaboration, and performance optimization.

Seeking a new challenge, I took on the Marketing Lead role at Machu Picchu Energy, where I drove brand development, content strategy, campaign management, ambassador and influencer partnerships, digital marketing, e-commerce growth, and industry trend analysis.

With a deep-rooted passion for branding, storytelling, and consumer engagement, I thrive in creative, fast-paced environments that blend culture, innovation, and community.